Stock & Artwork Guide

When choosing a paper stock to print your next marketing campaign on it can be confusing. Paper weight will always be an area that needs to be well thought out to achieve what you want from your printed project.

There are two most common paper types being coated and uncoated, but there are also many specialty papers within these two types. This describes how the paper is manufactured.

Bond stock is uncoated and has no gloss or shine to it at all (it also soaks up colour meaning colours on bond stock are more subdued). It is most commonly used for letterheads and copy paper. Uncoated stocks are used for a variety of projects included but not limited to business cards, book, posters, presentation folders etc

Coasted stock is exactly as described and has a clear coating that generally will make colours look more intense. 

GSM (grams per square meter) referrers to the paper thickness or the weight of a single paper sheet. All paper is weighed the same way. Standard copy paper in Australia is 80gsm. Business Cards and Postcards are printed on 300gsm + and Flyers and Brochures are usually printed on 150gsm. We have included some most common paper weights and what they are used for below to help assist you in choosing the paper weight for your next project.

Still not sure? Why not give us a call on 07 5598 1005 or send us an This email address is being protected from spambots. You need JavaScript enabled to view it. and we’ll be happy to assist your enquiry or send you samples if you request.

80gsm    suited for photocopying and manuals
100gsm  suited for Letterheads and manuals
120gsm  thicker Letterhead stock or double sided prints
130gsm  suited for flyers,folded brochures and booklets
150gsm  suited for flyers,folded brochures and booklets
200gsm  suited for brochures, very light card stock
250gsm  suited for promo cards and folded cards
300gsm  suited for business cards and postcards
310gsm  suited for business cards and postcards
340gsm  suited for business cards and postcards